CB North Star Rebrand
By karengill-chime-me February 14, 2020

The CB North Star mark features a visual icon that sets us apart— a star. This star represents two distinctive elements that exemplify the Coldwell Banker® brand. First, the five-pointed star is a recognized mark of excellence, one that symbolizes the quality of service that we’ve provided since 1906. Second, throughout history the North Star has been the beacon that explorers have used to guide them to the place they most cherished—home. Sitting confidently above the CB, this North Star signifies the fact that we’ve been guiding people home for over a century, longer than any other real estate brand. Finally, we’ve kept our signature blue color, while revising our bounding rectangle to a sleeker, more compact square—a profile more in keeping with today’s mobile-first culture. All of these elements unite to create a symbol that represents the essence of what Coldwell Banker is today, and where we are headed tomorrow.

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